Business Foundations (co-op)

This course is designed to introduce students to the contemporary business world in Canada and globally from the perspective of an employee, employer, consumer and investor. The course will cover business topics such as; business environments, entrepreneurship, organizing your business, managing your business, and lastly accounting principles and risk management. We hope to assist student analysis skills, build their business knowledge and exercise their presentation skills.

This course is designed for students who have no previous experience in business, but who desire to obtain a general overview of business and who are pursuing a business program of study. This course examines organizational theory and application. It makes a comprehensive review of individual, group, and organizational performance in relation to organizational structures in contemporary business settings.

In this course students will have an enhanced understanding of basic marketing concepts, strategies and practices. The course will cover strategic marketing planning processes. And, you’ll put those processes to task by creating a marketing plan using the external environment, market research, and consumer and business buying behaviour. Your strategic execution will utilize the 4P’s and a range of marketing communications. We will assist student understanding of strategic marketing process, utilize new technologies and exercise their presentation skills.

In this course students will learn the foundations of business communications by discussing and reviewing the importance of effective communication skills, communicating in teams, mastering listening, nonverbal communication skills, and the practice of intercultural communications in the global environment. Students will practice the three-step writing process to plan, write and complete business messages in electronic media and online social media alternatives (Email,Twitter, Blogs, etc.).